DefaultPathway
Distressed-property intake routed straight into GoHighLevel
Role: Sole engineer — frontend build, GoHighLevel integration, lead routing, compliance pages. · Updated 2026-09-01
What's actually in it
The problem
Homeowners in default and investors hunting those properties were landing on the same generic contact form. The client couldn't tell a distressed seller from a cash buyer until someone called them, which wasted the only window that mattered.
What I built
- 01Split intake into distinct routes — Sell Home, Save Home, and Investor Save Home — so the path a visitor takes is itself the qualifying signal.
- 02Each path posts to GoHighLevel with the pathway, urgency, and property context attached, so the right pipeline and the right automation fire without a human triaging the lead.
- 03Kept the whole front end deliberately flat: 68 modules, 10 internal edges, 9 routes. A marketing surface that changes weekly shouldn't have a deep component hierarchy.
- 04Compliance pages (Terms, Privacy) and a dedicated Thank You route, because distressed-property intake is a regulated conversation and the paper trail matters.
- 05Resend for transactional confirmation, Mapbox for property context.
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Walkthroughs
The developer POV video is the one worth your time — it walks the dependency graph, the route map, and the data layer rather than clicking through screens.
Engineering decisions
Route as qualification
Rather than a form field asking 'are you an investor?', each audience gets its own URL. Ad spend routes to the matching path, and the pathway is known before a single field is filled.
Intentionally shallow dependency graph
68 modules but only 10 internal edges. Pages compose primitives directly instead of routing through shared layout abstractions. For a site the client edits weekly, a flat graph means a change never cascades.
GoHighLevel as the system of record
No parallel database. The lead exists in GHL and nowhere else, so the client's existing pipelines, calendars, and follow-up automations own it from first touch. One source of truth, no sync job to break.
The surface
There is no admin interior to show here, and that's the point of the build — the public funnel is the product. GoHighLevel is the system of record, so the screens below are the whole surface a lead ever touches.
Want something built the way DefaultPathway was?
Bring the problem, not a spec. 30-minute call — I'll tell you what it actually takes to build, what I'd cut, and what it costs. No decks, no discovery phase invoice.